Kia ora, I'm Frenchie!

Whaaia te iti kahurangi ki te tuuohu koe me he maunga teitei

Seek the treasure you value most dearly: if you bow your head, let it be to a lofty mountain

Kia Ora! My name is Francoise, but feel free to call me Frenchie.

I am a Yarn Alchemist: I transform yarn into knitwear designs for Fibre Muses, like you, to enjoy and also teach others how to become Yarn Alchemists themselves! (I'm also a Mystic Fibre Muse!)

My mission is to evolve and grow, and right now, the way I do that is by helping my Fibre Muses, like you, dive deep into themselves to find their creativity and magic. As a result of working with me, you can transform you yarn into a piece of fiber art, as well as discover and benefit from the magical properties of knitting, in order to create a more meaningful experience.

There are several ways in which I do this. How you want me to serve you is based on your current journey. Read below about how I can help you transform your yarn!

Firstly, through designing knitwear patterns with your dreams and desires of what makes a meaningful knitting experience. You don't want just another pattern; you want an engaging, enriching and empowering knitting experience.

Secondly, I show you how to overcome your deepest fears, and lead you through the process of creating your own knitwear patterns, and kick-start your own design brand via my routine viral challenges, shawl construction e-book, and my signature e-course, SWATCH Studio.

Thirdly, I work closely with indie yarn makers all across the globe, as we collaborate on creating the best designs that have, at heart, the best interests of both our audiences.

Here, we are a tribe of Fibre Muses. Are you a Fibre Muse and what type are you? Take the free quiz to learn more!


Sarah Devantier
Knit a Bit of Whimsy

Hey there, I'm Sarah, Frenchie's Virtual Assistant. I work on Aroha Knits' social media pages, email, field questions during challenges, and just generally help out wherever I can! I'm a Dreamer Fibre Muse!

I've also got my own little shop selling hand knit items, and with Frenchie's help and inspiration, I'm also starting to dabble in selling my designs. I love creating something out of nothing, so the process of knitting something beautiful with just a couple sticks and a ball of yarn speaks to my soul. This is also why I've started spinning my own yarn, which is incredibly satisfying.

On top of those incredibly awesome jobs, I'm married, and a mom to two little trouble makers. My daughter (7) likes to design hats and slippers for me to make, while my son just likes to tangle up the yarn (seriously. He'll take an end and wrap it all around chair and table legs throughout the house). If I have time after all that I love reading a good fantasy book, preferably with coffee or wine in hand :)


Nancy Bellamy

I am a franchise copyeditor and tech editor (pattern editor). I edit Frenchie’s newsletters, along with her other written material. I also tech edit her patterns, looking for consistency, checking the directions against the charts, etc. I always look forward to seeing what Frenchie has written or designed, because like you, I learn so much from her! Frenchie is an amazing inspiration, and I feel very lucky to work with her.

I am a Fiber Muse—specifically a Seeker with some Mystic qualities. When I’m not editing/tech editing, I am immersed in knitting. I have a SABLE*, which I continue to add to, as I visit yarn shops. I knit every second I can, with shawls being my passion. I teach knitting at a local yarn shop, as well as teaching private lessons. I love introducing knitting to people who have never had an experience with this amazing craft. I have just started designing knit wear, with one of my first patterns having been accepted by Knotions (an online knitting magazine), for their March 2017 issue. My designing success is due to Frenchie’s design programs—Initiate Knit Design and SWATCH Studio.

When I’m not immersed in knitting, then I’m taking care of my pets—I’m a gigantic animal lover. One fun fact about me is that I have a couple of unusual pets: I own two adorable chinchillas! They are the cutest little guys, and even though they don’t like to be held (they are a rescue pair and I got them at an older age), they give me love my snuzzling my nose with their noses. And when I can get a little touch in, they are incredibly soft! Their names are Stanley and Ollie, named after the old time comedy team of Laurel & Hardy (Stanley Laurel & Oliver Hardy).

*Stash Acquisition Beyond Life Expectancy

BRANDS I'VE Worked with

The success and growth of the Aroha Knits brand is largely due to the support and collaborations with other brands in the fibre community. Here, we are acknowledging the brands that have contributed to Aroha Knits.



I am available for interviews, profiles and expert commentary and can be reached at fdanoy@arohaknits.com.

Some topics I can cover include:

  • Knitwear Design
  • Gaining a loyal audience and following on social media
  • Kick-starting a hobby into a career

Past Coverage

Interview // Robin Hunter

Interview // Sarah Gomez

Interview // Brandy Velten Designs

Podcast Interview // Power Purls Podcast

Interview // StitchCraft Marketing

Interview // Knit.Community

Interview // Berroco Yarns

Interview // SunSpun Yarns

Interview // Knotions

Podcast Interview // Sweet Georgia Yarns

Interview // Hanna Lisa Haferkamp