Episode 16: 5 Lessons Learned from Pivoting My Branding Message

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The messaging behind my work as a knitwear designer is undergoing a shift after a catalyst moment with my audience the past few weeks. Despite it being obvious the direction my community wants me to go, I faced a bit of resistance to it. In this episode, I share what was holding me back and the 5 lessons I learned that helped me overcome my own roadblocks.

This episode was sponsored by Skillshare. As a listener of the show, you can get a two-month free trial to Skillshare Premium. Click the here below to view my top recommended courses for knitwear designers who are starting out and get your exclusive sign-up code at www.arohaknits.com/skillshare.


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In it, I outline the SWATCH Framework, which is my knitwear design methodology. I follow this system over and over whenever I'm working on a new design: it helps me stay on track, and guides me through the process in a logical and systematic manner.

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