What busy and stressful these past few months have been! Between traveling back to the States for a visa renewal, hosting a second round of the 5 Shawls, 5 Days challenge, taking part in Master Brand and really taking a good look at what it is I want to do and where I want to take Aroha Knits, I am exhausted!
But I'm also on fire and excited to be pushing Aroha Knits into a new direction. So what's new?
Well let's start with the obvious, the MAJOR facelift. Before Aroha Knits was pink, now it's blue! I've been working closely with Chelsea Fitch of knitfitch.com on my visual branding - she not only created my new logo, but she also helped me determine my visual story, the colors, the imagery, the feel... I'm still working on updating my Instagram to be taking that same direction, but my website finally feels as it should be! Yay! You'll also hopefully find that it's much easier to navigate around now. Depending on who you are and what magic you like to create (knitters, aspiring designers and indie yarn dyers), you'll find a section catered to you and how you would like to experience Aroha Knits.
My patterns have also gotten a change as well. You'll be able to see the new look in the FREE download I have for you in this blog post.
But I think the biggest change and shift that Aroha Knits has experienced is... my why. Why do I do what I do? What drives me? What's my mission in this industry? What mark do I want to leave behind? I shared my story on Instagram but I'm going to write it here again for you to take it all at once.
My mission is to evolve and to grow. I am passionate about the transformative magic of knitting in all its forms; from transforming yarn into unique hand knit designs, to transforming my life from dissatisfaction to fulfillment, to empowering other magic-makers to make similar transformations.
I love putting myself right in the middle of the creation process of transforming yarn into a unique hand knit design. Watching and feeling the stitches coming together to create a tapestry of color and texture is such a magical feeling, one that’s easy to get addicted to and lost in, and it’s always an extremely satisfying moment when I take my project off of the blocking mats and think, “Wow, I thought of this idea and I made it come to life!”. Designing quietens my anxiety and combats depression, and honestly, it also makes me feel productive and that I’m contributing to the betterment of society. I incorporate personal stories and my cultural heritage into my designs so that I don’t create “just another pattern”, but something with meaning and significance, to leave a long-lasting mark in the fiber community. I want to leave my legacy in the fiber community, even after I’m long gone, to be known as the designer who drew upon her Maori heritage to create unique designs.
I strive for a life of financial self-reliance on my design work, so I can continue to do what I love the most, making transformations happen. Like Merlin of Camelot, I like to lock myself away in my tower for days in order to create magic without distraction, then venturing out at the end to share my creations, and knowledge, with the community. Designing transformed my life from dissatisfaction to fulfillment, so of course I have the drive to do the work needed in order for me to be able to continue to do so. It’s challenging to make a living as a designer in the industry’s current state, but I want to play a part in shifting the perception that a designer’s work is worth paying for and that we are unapologetic about making it a career choice.
Part of creating magic is teaching others how to use their internal spark to manifest their own transformations. I don’t want to keep what I’ve learned all to myself - it’s greedy, selfish and only serves to hinder me in the long run. “A rising tide lifts all boats”. That’s why I strive to be generous with my knowledge of knitting and design; being a catalyst for people’s transformations is extremely rewarding and empowering the community, even a little bit a time, strengthens the fiber industry as a whole. Because I’ve experienced first hand the rewards that knitting and designing have brought to my life, not just financially but also mentally and emotionally, I want to empower others to push past their fears and self-doubts to discover the same rewards for themselves, whether it’s in knitting or designing. There is magic to be found in both knitting another designer’s pattern and creating your own; both involve transforming yarn into a project you can feel proud of, boosting your confidence and creativity. It doesn't matter how: use your creativity to make transformations happen!
Transforming yarn, transforming my life and transforming you: it’s these three aspects that help me leap out of bed every morning and push me past my own fears and self-doubts to ignite magic and spark transformations.
So, in honor of my new mission of making transformations happen, here's a free pattern for you to download so you can start transforming your yarn too! This pattern has been fully tech-edited, test knit, complete with photos and a special link to a private page for video tutorials on any of the more fiddly stitches. So you're basically getting the quality of a paid-for pattern, for FREE!
I would love to hear your thoughts magic-makers! Do you love the change as much as I do? I feel so excited to be taking you on a new journey with me!