If you've been visiting my site over the past couple of days, you have most likely noticed the new site layout. I've had this website for almost a year now so I thought it was time to give it a nice upgrade, polish things up and make things a little fancy. I like fancy!
It was good timing that I decided to clean up my site because my lovely and talented friend, Chelsea Fitch of the KnitFitch podcast, designed a gorgeous logo for my business! I had been looking for graphic designers to make me one, but as I didn't have the right budget, I had to save up a bit for it before I could request one. I had made my first logo and it really showed that an amateur made it. But I was an amateur designer and knitter last year so it fit, I suppose. But now that my business is growing, my designs are getting published and yarn makers and other knitters/designers are collaborating with me, I took it as a sign that I was slowly moving into "professional independent knitwear designer" territory and thus needed to change my image to reflect that. Last year in addition to designing, I also took on commission work, hence my old tag line "Knitting with Love". Now that tag line has changed to "Combining Culture and Creativity" and I wanted my logo to really show my connection to my Māori heritage (even more so than in just the name). Thus I requested the "koru" symbol, a rather common motif seen in Māori arts and design. The koru signifies new life, growth, strength and peace, themes I hope to emulate in my designs. The color scheme is similar to my previous logo, but I love the watercolor texture of the motif and the touch of orange in there.
Next up I'll have to edit my older patterns and make new business cards with this new logo. How fun!