Does this sound familiar?
“Knitting is for old ladies!”
“You’re wasting your time on a silly hobby.”
“Why do you spend so much money on yarn?”
“Stop knitting and come socialize with us.”
“Why spend $120 on materials when you could get it for $2?”
“If you get anything handmade from someone, then you know that they have WAY too much time on their hands.”
“Handmade = shoddy work.”
“Knitting is worthless and has no value. You should pick up a more useful hobby”.
"Knitting isn't art. It's just a craft. Something cute and soft. Real makers and artists don't do crafts".
It makes you want to hide your work in shame. When people ask you what your hobby is, you stutter and turn red in the face. You know all too well how knitting is perceived in society. Soft. Quaint. Domesticated. Feminine (and thus, undesirable).
THAT’S WHY I CREATED THE FIBRE MUSE QUARTERLY
I’m passionate about creating meaningful and fulfilling work, shaking up the industry and fibre community, and serving as a catalyst for transformative impact.
I’m on a mission to start a movement. I believe that our art and work as knitters can make a difference. Knitting is not just a hobby, but a form of art. It is a powerful medium for bringing more joy, healing, creativity, and connection to our lives… one stitch at a time. I want to challenge the norm that knitting isn't only soft, quaint, domesticated and feminine (as well as asking, "What's wrong with it being those things?").
Knitting is magical and impactful because of it's duality. It's quiet and loud. It's soft and rough around the edges. It's science. It's art. It's valuable and worthy simply because YOU made it.
I’m here to show you how your passion for knitting can make a difference in your life and the lives of others.
HARNESS THE POWER OF INTENTIONAL CREATION FOR TRANSFORMATIONAL IMPACT
The Fibre Muse Quarterly focuses on telling stories to connect us more deeply to our narrative of creation through words, images, and designs, so you can create with intention and confidence (guilt-free), rediscover your pride in your work and articulate the worth of your art.
Transmogrify your knitting into experiences and moments that bless and uplift yourself and others.
Each issue of the Fibre Muse Quarterly is themed after one of the four Fibre Muses, which represents a reason for intentional creation for transformational impact.
- Mystic, the muse of self-care.
- Dreamer, the muse of self-expression.
- Seeker, the muse of self-discovery.
- Giver, the muse of selflessness.
The current issue is the GIVER.
I've being designing knitwear since mid-2014, only a few months after I learn how to knit. It was an instant falling in love with the craft, and it gave meaning and fulfillment to my life.
However, I found myself asking myself the same question over and over again, “Why do I create? How does my work impact others? Why is my work more than just “silly little designs? Can my work be meaningful and impactful?”
"Am I making a difference? How am I changing people’s lives with my work? It is worth me investing so much time and effort into a knitwear design business?"
I want my work to make an impact on people. Or, as I’ve discovered through many sessions of reflection, talking it out, journaling, I want knitters to realize how their knitting makes an impact. To connect to it, to cultivate it to bring more joy, healing, creativity, and connection to their lives.
I am passionate about catalyzing transformations through connecting knitters to their “why” (because I’m obsessed with digging into my “why”).
Ever since the creation of the Fibre Muse archetypes, I knew I wanted to go deeper into the concept: to focus on each type, dedicate the time to exploring her magic and nurturing her spirit that lives in each knitter.
And thus, the Fibre Muse Quarterly was born.
We believe in collaboration over competition at Aroha Knits. That’s why I give every brand that played a part in the creation of the Fibre Muse Quarterly the space to share their story. May you find yourself inspired by their journey, resonate with their mission and purpose and connect with them and their work!
Yarn Alchemist Spotlight Series
While the majority of the designs in the Fibre Muse Quarterly are designed by me, one or two of my SWATCH Studio students will be featured along with a pattern they designed for the issue. These interviews shine a spotlight on up-and-coming talents in the knitwear design community and to learn more about them and their mission via interview style.
When I send out a call for articles, I ask my community first. Not everyone runs a business or is a designer, but I believe everyone has a story to share. The articles give Fibre Muses the opportunity to tell a fully-fleshed tale of why THEY create and how it makes an impact.
They say that an image is worth a thousand words. The lookbook portion of the Fibre Muse Quarterly is one of my favourite sections as it uses rich visuals to tell a story. The lookbook is also a preview of the issue’s patterns and a visual representation of the Fibre Muse it is themed after.
Each pattern has been intentionally created for the issue’s Fibre Muse and what would appeal the most strongly to her. For this collection, which highlights the Giver, these patterns focus on one-skein projects to be given as gifts, chunky and bulky knits for the winter season, in neutral colors for a soft, cozy vibe.
What You Won’t See
The Fibre Muse Quarterly is ad-free and we intend to keep it that way. This is to keep the experience focused, without distractions.
Why is the issue digital only? Is there a print version?
At the moment, the Fibre Muse Quarterly is digital only. This was a conscious decision to put it all online as a way to minimize our carbon footprint and as a practicing minimalist myself, to prevent clutter. The patterns will be available as individual PDFs so you can print those out easily. There are plans to create a large omnibus volume at the end of the first four issue run, featuring the lookbook and patterns, focusing on the strong visuals of the Quarterly.
What if I’m not a Dreamer Fibre Muse? Why should I get this issue?
I believe that none of us fit perfectly into a box that someone else creates, not even me! So even though you may not identify as a Dreamer Fibre Muse, I’ll bet there’s a little bit of Dreamer inside of you. If you’ve ever been inspired by the color of your yarn to knit something, that's your inner Dreamer Fibre Muse talking. So I think you’ll find that the patterns and articles inside this issue inspire that side of your personality, even if it’s not your dominant trait.
Besides, what’s life without a little challenge? Just as I challenged myself to create this issue, I hope you’ll challenge yourself to do new things, and to discover truths about yourself that you may not have uncovered before.
Is [x] pattern in the issue? I can't find the pattern page on Ravelry...
To see which patterns are in the issue, flip through the lookbook! Single patterns in the issue are released every couple of weeks after the initial launch of the full issue. This will also mean that the page for the design won't be up on Ravelry until that pattern's launch. This was an intentional decision in order to keep things focused. As the creation of each pattern in the issue was a collaborative effort between Aroha Knits + an indie yarn brand, I wanted to do separate releases for the single patterns themselves to not only highlight the story of each design but also the contribution and the story of the yarn that was used for it. It is part of our mission to shine a light on the hidden gems in the community and help them get the recognition they deserve.
You can purchase the issue and get all the patterns and enjoy the content within upfront or wait for the pattern to be released onto Ravelry in the upcoming months.
Here's a look at the patterns in the Dreamer issue
WORDS OF LOVE FROM THE FIBRE MUSE COMMUNITY
WHO iS THE FIBRE MUSE QUARTERLY FOR?
The Fibre Muse Quarterly is for you if you...
… identify as a Mystic, Giver, Seeker or Dreamer.
… want to learn how through intentional creation, you can create transformational impact.
… want to bring in more joy, healing, creativity, and connection to a more happier, healthier and fulfilled you.
… are a passionate knitter who believes that your craft makes a difference.
… want to be part of a movement and community of Fibre Muses dedicated to making a difference.
The Fibre Muse Quarterly is not for you if you...
… see your knitting as just a simple hobby.
… don’t want to make an impact and difference with their craft.
… don’t care about diving deep into your story of intentional creation.
… don’t believe in the transformative power of knitting.
What You'll Get In The ISsue
The Dreamer issue is filled with color, texture, shape and structure to inspire you! I can’t wait for you to see the whole collection.
In the meantime, here’s a sneak peek:
- This issue features 7 patterns, all designed with The Dreamer in mind. These patterns encourage you to play with bold colors and perfectly paired textures, to unleash your creative energy. This is your time to grab that variegated yarn you’ve been hoarding, or that treasured skein of handspun, and let your needles take you down paths of exploration and self-expression.
- The pattern collection features a cowl, two tops, and four shawls -- with plenty of options for mixing and matching your favorite colors.
- The featurettes in this issue will give you a behind-the-scenes look at the following amazing fiber artists and businesses: Fully Spun, Holly & Ivy Dye Works, Yarn Love, Light Brown Hare, Creative with Clay, and Infinite Thread.
- You’ll find an interview and three articles to help inspire your inner Dreamer and ignite your creativity.
Upon purchase you'll get...
- Immediate digital copy of the Fibre Muse Quarterly DREAMER Issue and all single patterns.
- Download code to add the issue to your Ravelry Library
Fast Action Bonus
The first 100 purchases will get a FREE handmade Fibre Muse tote bag from Work + Shelter, a company in India that educates + pays their workforce to empower them economically (free shipping within the US, international shipping costs apply).
Pst, use the code DREAMER at checkout to get an extra $5 off! (Discount expires Feb 25th, 11:59pm EST)
Don't want the tote bag? You can purchase the issue directly on Ravelry below!
Issue 01: The Fibre Muse SEEKER
The Inaugural issue of the Fibre Muse Quarterly! The Seeker Fibre Muse uses knitting as a form of self-discovery and connection. We travel the world in this issue, featuring the stories of brands who focus on sustainability and ethical business practices, stunning imagery of Nara and Osaka, Japan, and evoke the spirit of this muse in the whimsical and minimalist designs.
ISSUE 02: THE FIBRE MUSE GIVER
The Giver Fibre Muse uses knitting as a form of selflessness. The patterns were designed to be quick, one-skein knits to give as gifts during the holiday season, with some more time-intensive projects to treat yourself to, as extending that same selflessness to yourself isn't selfish!
The Fibre Muse | Copyright @ Aroha Knits 2014-2018